radiodiffusion numérique RadioDays Europe : le programme

PROGRAMME
www.radiodayseurope.com

THURSDAY 17 MARCH

9.30 Opening of the conference

5-5-5: Where is radio in 5 years?
Tim Davie (BBC, UK) and radio leaders from France, Germany, Netherlands and
Norway
5 top level radio executives from leading private and public broadcasters in 5 countries discuss the
challenges and opportunities for the radio industry in the coming 5 years. Where is radio heading?
Panel:
Tim Davie (Head of Audio and Music BBC, UK), Jan Willem Brüggenwirth, (CEO, Radio 538,
Netherlands), Christopher Franzen (CEO, NMG/Frank Otto Medien, Germany), François-Xavier
Labarraque (Strategy and Development Director, Radio France) and Bente Klemetsdal (CEO SBS
Radio, Norway). Moderator: Cilla Benkö (Deputy DG, Swedish Radio).

11.00
My show on the radio
Stephen Nolan (BBC UK), Rosario Pellecchia (Radio 105, Italy)
Some of the most successful and award winning radio presenters in UK, Italy and Sweden will discuss
their roles as the presenters. How do you create a successful radio show? How do you get to know
your audience, reflect the day and the world and become useful for your listeners?
The tree personalities are: Stephen Nolan from BBC Northern Ireland and BBC 5 Live has won 12
British radio awards; Rosario Pellecchia is one of Italy´s most famous on-air personalities on national
Radio.

11.00
The Facebook experience: Social communities and radio
Barbara Jung (Fritz, Germany), Ian Walker (JackFM, UK) and Ken Benson (USA)
Multitasking radio and social media is increasingly common in younger generations. They keep in
touch with their friends on the web while listening to their favourite programmes on the radio. This
offers great opportunities to explore. Ken Benson gives us the latest American research on social
media usage, 10 ideas you can use today and what’s coming up next. And we will look into how two
European broadcasters are making successful use of social media. Barbara Jung (Head of Online at
”Fritz”, Berlin, Germany) and Ian Walker (VP Programming & Operations, ARI/JackFM Oxford,
UK).

11.00
Holes in the market?
Targeting 40+ and Radio 24, private News/Talk
Two commercial stations in the UK and Italy that are finding large audiences away from the 15-35
demo that most commercial music-based stations target. These formats also mean harder competition
for public service stations.
1. Targeting 40+
John Simons (GMG Radio, UK)
They represent the most rapidly expanding part of the population all over Europe. They have the major
part of the buying power. And they have the leisure time to use it. John Simons of Smooth Radio in
the UK sees golden opportunities for commercial radio in targeting the 40+.
2. Talk radio: Radio 24
Gigi Donelli (Italy)
News/Talk is not very common as a commercial radio format in Europe. Radio 24 in Italy is an
exception; no music, just news and talk. And is working? The audience is growing and the
advertisement sales are rising, despite economic recession. How does a commercial station plan its
schedule compared to a PSB talk station? Gigi Donelli tells the story of the Milan-based news station,
which calls itself “Passionate”.

12.00
The culture of NEW revenues
Clive Dickens (Absolute Radio, UK)
At some time during late 2011 or early 2012 the majority of revenues at UK’s National Rock & Pop
‘multi million pound’ Broadcaster will not be derived from audio spot commercials more commonly
known as ‘ads’. Clive Dickens (co-founder and COO of Absolute Radio, UK) will talk about how this
is being achieved, not just from the commercial floor but also across talent, content, digital and online,
even amongst its community and audience.

12.00
In touch with your young listeners
3 cases, 3 countries: Germany, Belgium, Switzerland
Many public broadcasters are struggling to reach the young. Some stations have been successful, so
they must be doing something right, right? Three PSB-cases will be presented, all of them with a
record of being successful reaching their young target audiences. In this session the stations will
present their recipe for success.
Maurice Gully, WDR 1Live, Cologne, Germany, Robert Ruckstuhl, DRS 3, Zurich, Switzerland and
Els Van de Sijpe, Studio Brussels, VRT, Belgium.

12.00
Newsbeat: Making news matter
Rod McKenzie (BBC Radio 1), Betina Bendix (DR, Denmark)
News is important to listeners. But news is found everywhere on the Internet. What kind of news do
listeners want and what happens if you do not develop your news formats? BBC Radio 1 has created
“Newsbeat”, news targeted to the young audience. Rod McKenzie (BBC) reveals the thoughts behind
the concept and how to think new about news with Newsbeat.
DR, Denmark, has created different news formats for each of their radio channels. Every hour DR is
producing four different newscasts – and maybe even more in the future. There is also a special space
for the youngsters as well as for people expecting more than the headlines. Betina Bendix (Head of
Radio News) presents the ideas and the experiences so far.

12.45-13.45 Lunch break

13.45
Z100 and WNYC – the way to American success
New York is home for successful commercial radio stations and the most successful public station in
the USA, WNYC. In this session you get it all.
1. Z100 – A big bite in “The Big Apple”
Sharon Dastur (Z100 New York, USA)
Sharon Dastur is one of the most successful programme directors in American radio. She is heading
the legendary New York station Z100 as well as other Clear Channel stations. Z100 carries shows with
Elvis Moran, Ryan Secrest and many others. What does it take to become successful in one of the
most competitive radio markets in the world? Get a unique look behind the scenes of one of the
world´s most commercially succesful radio stations.
2. The Takeaway, New York
Dean Cappello (WNYC, USA)
Why is public radio in America growing? How can it stay relevant to its local listeners? Dean
Cappello is chief creative officer and vice president of programming at WNYC, New York, the most
successful public radio station in the USA. WNYC is not only staying on top of all the news stories
and debates in New York, but is also producing innovative national programmes like “Radio Lab” for
NPR and the new morning show “The Takeaway” for PBI.

13.45
New research on radio: From “Radio” to “R@dio”
Two leading radio researchers present new interesting findings that open new perspectives on the
challenges for radio and the need for change.
1. The visibility of sound
Jakob Bjuhr (media researcher, Sweden)
Digitization, the internet and mobile technology revamp the media landscape and competition for the
attention of listeners and users is sharp. Audiences turn more and more unfaithful and revenues
evaporate. What is happening to the radio industry? Is radio slowly turning out of fashion? Is there a
risk that radio will turn invisible in a world that worships visual images and is driven by text? Is the
radio industry really keeping pace with the contemporary wind of change or do we all live in a state of
denial? Jakob Bjuhr is a media researcher at the University of Gothenburg and his views on radio is
based on his work at Swedish Radio as a “Researcher in Residence”.
2. From radio to r@dio
Paula Cordeiro (media researcher, Portugal)
All digital platforms and the variety of online service represent a whole new scenario for media and
forces radio to change its business and communication model. Paula Cordeiro (Pd D, Technical
University of Lisbon) presents her ideas on how multimedia is changing radio and what radio needs to
do to stay relevant to listeners. Are they listening to the radio – or are they using r@dio?

13.45
Advertising: The case for radio
Interesting cases on advertisement efficiency from two major markets; Germany and the UK.
1. Client success with new target approach
Esther Raff (AS&S, Germany)
Esther Raff, CEO of the large German radio advertising sales house AS&S, will speak about the new
360 degree sales and marketing approach. How can the best customer satisfaction be achieved by
analyzing the strategic goals beyond media advertising targets? The presentation includes a cross
media study of a big German consumer goods company radio advertisement campaign.
2. RadioGauge: Turning art into science
Mark Barber and Aaron Pull (RAB, UK)
Mark Barber, planning director and Aaron Pull, insight manager at the Radio Advertisement Bureau in
the UK, presents the RadioGauge, a database for over 300 radio campaigns. What kind of music works
in different spots? Female or male voices? What can you do and what can’t you do when trying to
target different listener groups? Some of the answers to all these questions can be found with
RadioGauge.

15.00
Engaging your staff in programme development
Chris Boyce (CBC, Canada)
From where does great programme ideas come? From consultants, your directors or your own
programme staff? It all depends on what kind of culture you have within your radiostation. Many
stations are stuck in traditional ways of thinking about programme development and some are loosing
listeners. How can you break the DNA of creativity and your station fresh in mind and on air?
Canadian CBC has changed their way of working with programme development and has involved
their staff in all aspects of developing new formats, new programs, new content. .
One of the key persons behind this success story is Chris Boyce (Radio Programme Director CBC in
Toronto). He will bring you the whole story about thr new way of working and present some of the
imaginative programmes that are the results of programme development within CBC.

15.00
Changing values, changing radio?
Dr. Kerstin Ullrich (GIM, Germany)
The values of the public are changing. Can radio follow?
After decades of expansion, western society has been confronted with limits all around. This applies to
aspects such as nature, the economy and the quality of life. According to the German market research
institute GIM, we are in the middle of a major transformation of lifestyles, attitudes and values. In
order to be successful in the coming years, brands and media need an in-depth understanding of how
the cultural values are changing and adapt to this to stay in tune with the public.

15.45
Digital radio – reaching the tipping point?
Updates from Germany, France, Switzerland, Norway and UK
Will digital radio reach the tipping point in 2011? It has taken many years for digital radio to win large
market shares in the UK, Scandinavia and Switzerland. Now there is new movement in the market in
several other countries, including Germany, where commercial broadcasters will go national with
DAB+. Norway recently decided to set a shut-off date for FM in 2017. In this session we will bring
you an overview and an update on developments in digital radio across Europe from key players from
Germany, France, UK, Switzerland and Norway. Panelists: Jörn Jensen (President WorldDMB,
Norway), Clive Dickens (CEO, Absolute, UK), Beatrice Merlach (MD, SRG SSR, Switzerland),
Michael Reichert (SWR, Germany) and others.

15.45
Talk: Blogradio and Late night talk
Two talk radio formats from Italy and Spain that might inspire you. Relying entirely on Internet and
“blogs” as sources for a programme – and making the most of the football frenzy which is just as
engaging for listeners ALTER the match as during the game itself.
1. Cool sources: “Blogradio”
Marina Petrillo (Radio Popolare, Italy)
Anyone can publish on the Internet, but do you keep track on what is revealed and discussed on blogs
and forums? Marina Petrillo of Radio Popolare, an Italian station owned by its staff and listeners, uses
nothing but blogs and alternative sources for her programme “Alaska”.
2. Late night talk: The new prime time?
Oleguer Sarsandeas (Radio Catalunya, Spain)
Breakfast and “drive time” are considered as radio’s prime time. But Spanish broadcasters have found
a way to bring listeners to the radio in their thousands at a time when TV usually is dominant – on late
nights. And it is talk, talk, talk that is the secret behind the success – talk about sport! Oleguer
Sarsanedas (Director, Content New Media, Radio Catalunya, Spain) tells the story.

15.45
Mobiles: Top trends shaping the mobile market
Hampus Jakobsson (TAT, Sweden), Ansgar Mayer (crossmedia expert, Germany) and
Björn Bunte (Nokia)
Hampus Jakobsson, media expert at the mobile design company TAT (“The Astonishing Tribe”) gives
on overview of what is going on in mobile phones today and what will be on the market tomorrow.
You can be sure that it will change the behavior of your listeners/users.
Ansgar Mayer is a cross media expert from Germany. He will outline the five moves radio
broadcasters should make in order to become successful in mobiles.
The last 3 years radio apps in smart phones have boosted interest for radio in mobile in developed
markets. Björn Bunte (broadcast manager in Nokia market, Germany) will outline Nokia´s new
strategy is to combine over-the-air broadcast radio (FM/DAB/DAB+) with internet streaming and
interactivity.

16.45
Mobiles: Apps-mania
Ross Brockmann (Google, UK), Jimmy Nordbeck (Golden Gekko, Spain) and Kristian
Kropp (RPR1/bigFM, Germany)
The mobile market is flooded with thousands of new mobile applications, “apps”, every day of the
week. What makes a radio app work and how do you turn it into a “Top 5 app” for your listeners?
Jimmy Nordbeck, Golden Gekko (mobile apps company, Spain) gives on overview followed by
examples presented by Kristian Kropp, CEO RPR1/big FM, Germany and James Cridland,
Radiofuturist, UK.
Ross Brockmann (strategic partner manager, Google UK), outlines Google´s view on radio and
mobiles. Most broadcasters today are branching out into peripheral mobile services, such
as apps and mobile websites. Ross Brockmann will explore the monetisation options available for
these new assets and propose strategies for maximising revenues.

16.45
Getting the bright ideas
Leo Dijkgraaf (creativity coach, Netherlands)
Everybody gets new ideas, a few get great new ideas. The purpose is to find ways to differentiate from
other competing media. What creativity techniques can you use when brainstorming? The techniques
that will be used originate from applied psychology. They help, for instance, to find new items and
new concepts for radio programmes.

16.45
Imaging & Branding: From strategy to successful branding
Some of the most interesting imaging producers and broadcasters will present a marketing strategy for
their channel and explain how they reached the right imaging package to fulfil their targets. What are
the actual thoughts behind the result? In this session you will learn how to set goals for a channel and what role imaging plays in reaching such goals: Programming becomes branding – Layout is more than just a jingle – What do they choose, what do they not choose and why? In this creative session 3 top creative producers and broadcasters presenting case studies on how they have created an imaging package targeted to a specific audience. They will share their expertise and show also the effect on air.

Speakers: James Stodd (Radio Producer BBC Radio X-Trails, UK) Lee Harris (1010 WINS, New York, USA) and Mike Haas (Senior Consultant & Partner BCI Group).

FRIDAY 18 MARCH

9.00
The inside story of the Ryan Seacrest Breakfast Show
Dennis Clark (Los Angeles, USA)
Dennis Clark is one of the most successful radio personalities in the USA. Today he is the executive
producer behind one of the biggest radio shows in the USA: “On Air with Ryan Seacrest” which is an
American syndicated radio programme hosted by Ryan Seacrest. Dennis Clark will share his views on
radio and on how to develop breakfast shows.

9.00
Going digital with new formats
New digital radio in Denmark, Switzerland, Australia, UK
Digital radio gives broadcasters wide opportunities to attract new audiences with new content and new
formats. And without new interesting content there is no point in going digital. Or you might even try
to start your own digital station. We look into some new formats that are successful in different
countries, from children’s radio (Fun Kidz, UK), to pop-up-radios and hyper-local radios. Speakers
TBA.

9.00
The strategy for radio on Internet
Kerstin Mogull (BBC, UK), Philip von Marius (Studio Gong, Germany)
BBC Online is one of the most visited web sites in the world, but financing will be cut by 25%.
Kerstin Mogull (COO, BBC Online) will be responsible for implementing the new online strategy for
the BBC. How can she make it “slimmer an better”? And what are the opportunities and challenges for
Internet radio to take off?  In this session, Phillipp von Martius from Studio Gong/egoFM in Germany and Harry Johnson (Chariman of IMDA; Internet Media Device Alliance) will also take part.

Speakers: Jane Weedon (Controller,Business development, BBC, UK); Philipp von Martius (Studio Gong, Germany); Harry Johnson (President, Vtuner, USA and Chairman, IMDA).

10.00
Radio around the world: Australia and Malaysia
Jeremy Macvean (Austereo, Australia), Kudsia Kahar (AMAP, Malaysia)
Commercial radio is doing well in Australia and in some Asian countries, like Malaysia. What lessons
can European countries learn? Jeremy Macvean (Head of Digital and New Business Development,
Austereo, Australia) gives an update on creative radio formats and the digital roadmap for Australia.
Kudsia Kahar (vice president, corporate strategy & industry development) at the very successful AMP
Radio Networks, explains how the company works on all platforms and finding new revenues.

10.00
Radioplayer and Hybrid radio – What´s new?
Nick Piggott (Global, UK)
1. The Google of radio?
Online radio does not account for more than 2 to 4% of total radio listening anywhere in Europe. With
nearly universal web access the potential is much larger. In the UK, the radio industry has joined
forces to develop a common, user-friendly web radio player for all radio. It can work as a genuine
search engine for all radio and make webradio more attractive and available. Nick Piggott, Head of
Creative Technology at Global, UK, will give a live demonstration and show what how UK
broadcasters are using Radioplayer and similar plans in other countries will be presented.
2. Hybrid radio – harnessing the power of the internet for radio
The internet is a transformative and disruptive technology. Radio broadcasters can harness this
technology to drive new listening and business models, and protect the mass market ubiquity of radio.
Broadcasters have already developed successful online strategies to capitalise on web traffic created
by their radio stations.
Hybrid radio goes further, using a powerful convergence of broadcast radio and the internet to add
value to the core radio product – the product that 100% of your listeners use. In this session, Nick
Piggott will show how RadioDNS, the hybrid radio project, is progressing.

10.00
New measurement: what works?
Franck Si-Hassen (Mediametrie, France), Hal Rood (USA), Marco Barbaccia (Ipsos,
UK), Peter Niegel/Dennis Christensen (Denmark)
USA and Canada have embraced the new electronic measurement with PPM, and the new
measurement certainly changes the game. Some European countries, like Denmark, Norway and
Switzerland also use electronic measurement, but will more countries follow?
What are the American and European experiences from PPM and what are the alternatives for future
measurement? The new UK online-diary that is being developed or electronic measurement with
mobile phones? How do we get the entire picture of what users are consuming on radio, TV and
online?
Participants: Hal Rood (Radio consultant, USA) explains how PPM has changed the business for
radiostations in America, Peter Niegel and Dennis Christensen, audience researchers at DR, will share
their learnings from the Danish PPM experience and Franck Si-Hassen (Director Mediametrie-eStat)
will present the French system for measuring catch-up and live streaming listening. Finally Marco
Barbaccio (Director Digital Audio Measurement, Ipsos) will present results from tests in the UK using
mobile phones for electronic radio measurement

11.00-11.30 Coffee break

11.30
Finding and coaching new talent
Steve Ackerman (Somethin Else, UK) Kerstin Öhlenschlaeger (DR, Denmark), Ulla
Svensson, (SR, Sweden)
New talent is essential to develop radio as a medium. But how do you discover and coach new talent?
DR in Denmark has its own “star academy”, which gets 900 applications a year. Kerstin
Øhlenschlæger has lead the academy that has created the most successful radio and TV hosts in
Denmark.
To find the best talent radio has to work in new and different ways. Ulla Svensson, Swedish Radio, is
assigned to recruit new talent for radio, using unconventional methods.
Another option is to search the internet for new, undiscovered talent. Steve Ackerman (CEO,
independent producer Somethin Else, UK) did just that and he is now coaching internet stars like Alex
Day and Brett Domino.

11.30
Catching the audience
3 cases, 3 countries: France, Poland, Finland
Commercial radio is struggling to make new stations successful in a harsh economic climate. Some
stations have been on air with huge success for years; others just pop up and make it work. What is the
secret? We look into 3 different formats in 3 countries.
Krysztof Nepelski (Director Special Projects) from RMF Radio, Poland, has had strong news
departments as part of the success formula for the most successful commercial radio in the highly
competitive Polish radio market. Antoine Baduel (DJ Radio, France) and Sami Tenkanen (PD, Radio
Rock, Finland) are both, in their different ways, combining successful radio-on-air with web radio,
own record labels and music events and for Radio Rock also its own clothing brand, digital music and
merchandise store.

12.30
Inside WikiLeaks
Daniel Domscheit-Berg (Germany)
Daniel Domscheit-Berg (previously known under the pseudonym Daniel Schmitt) has been one of the
key persons behind the worldwide famous whistleblower organisation WikiLeaks and is releasing a
book about experience: “Inside WikiLeaks: My Time at the World’s Most Dangerous Website”. Daniel
started as a technology activist involved in a German hacker group and later became a spokesperson
for WikiLeaks, but is now very critical to the leadership of the present WikiLeaks. The presentation
will be followed by a panel discussion about the impact on journalism of the WikiLeaks experience.

12.30
Spotify: New role for music on radio?
Spotify, Peter Kraakman (Sky/Veronica, NL), Tone Donald (NRK)
Why listen to music on radio? Streamed personalised music services like Spotify, Pandora and
LastFM pose new challenges to music radio. And there are new radio-like music services being
developed. Will radio need to change its music formats to meet the challenges? Should radio embrace
the new services and seek partnerships, making it easy to share playlists instead of competing? What
are the plans of one of the biggest new music services in Europe – Spotify? Spotify will give their
view, followed by a discussion with Patrick Kraakman (Head of Music Sky Radio/Veronica,
Netherlands) and Tone Donald (Head of NRK P3, Norway). Moderator: Tomas Granryd (SR P3,
Sweden).

12.30
Sparkling promotions
Thorsten Rüther (Germany) and other campaign cases
The sparkling wine producer Freixenet and different German radio stations started a campaign in advance of the forthcoming New Years Eve in December 2009. “Freixenet and your radio station are with you in the last moments of a spectacular year”. The campaign presented the most emotional moments of the year, and gave an overview of emotional moments to come in the New Year. The campaign was such a success (+ 16 %) that they did it this year again. Torsten Rüther will present this success story.

“The KENKÄ 20xx – using crowd sourcing as a promotional tool”:  Andiamo, the shoe retailer, launches a shoe design contest on The Voice Radio (Finland) and on the voice.fi in co-operation with The Voice and a local shoe designer school. The idea is to find a new rising star shoe designer. The contestants are sought on air and online and the listeners vote for the finalists and the best designs. The winning shoe ends up in production!

There has even been a line of shoes named by the winners. The idea is simply crowd sourcing, i.e. using clients/audience to develop the product.

Speakers: Torsten Rüther (Managing director, Media on work, Germany); Juha Ourila (Media Director, SBS Radio, Finland)